Looking for a great story on the latest tech trends, emerging startups, momentous new partnerships or potential investments? Then look no further than the Hinterland of Things. If you’re a journalist or press representative, we’re looking forward to connecting you with the stories that matter to you. Our annual Conference brings together the ultimate trifecta of the tech scene: Industry leaders, savvy investors and rising B2B-tech founders meet up in Bielefeld to explore new possibilities, fuel innovation, and close partnerships. This unique networking event unites the German Mittelstand, global decision-makers and the hidden champions of tomorrow to discuss the most present topics transforming the state of industry today.

News & Announcements


Stay informed of all the latest updates and announcements regarding the Hinterland24. Be sure to check back regularly for new information on speakers, panel topics, hosts, workshops, and more. Below you’ll also find all of our press releases regarding the conference events.

Press Releases


Looking for accreditation?


Calling all reporters, journalists, freelancers, podcasters, media influencers and press representatives: You’re more than welcome to apply for free press accreditation to attend the Hinterland of Things!

Think of it as your VIP ticket to the hottest scoops from inside the tech- and startup scenes, where you’ll get to participate in insightful panel discussions led by esteemed journalists, fireside chats with speakers and startups, and be on the forefront of breaking trends. We’ll have reporter rooms and recording spaces available onsite for you if you need to withdraw to the quiet. Please let us know if you have any special requests and we’ll do our best to accommodate your needs.

Conference Topics


Every year, the Hinterland of Things Conference focuses on the top trends that are driving innovation in B2B industries across the board. This year, we’re honing in on the topics of Climate Tech, Productivity/AI/Automation, Industrial Tech, and EdTech. Each one of these developments has the potential to transform the business world in ways we are only just beginning to comprehend. Here’s a brief introduction to what will be discussed in-depth at the event:

Climate Tech: Also called Green Tech, this bucket term refers to new technologies that have been specifically developed to help solve climate-related issues such as reducing CO2 emissions, promoting renewable energies and developing sustainable business models across all sectors. Climate Tech has enormous potential to disrupt and transform markets, companies and products and make them more compatible with environmental protection goals.

Productivity/AI/Automation: These technologies and solutions leverage the potential of AI and automation with the aim of optimizing business processes, saving time and resources and increasing productivity. Existing business processes are streamlined and workers can be deployed more efficiently, which simultaneously reduces costs and increases competitiveness. The strong focus on AI and automation in these technologies promises to be a game-changer across business sectors, and its timely integration will ensure the resilience of the Mittelstand for generations to come.